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Statistical Consulting & Training


Victoria Goodall


Victoria Goodall matriculated from the Diocesan School for Girls in Grahamstown and then completed her BSc (Mathematical Statistics and Mathematics) BSc Hons and MSc (Mathematical Statistics) at Rhodes University in Grahamstown. Her PhD completed at the Department of Statistics, University of the Witwatersrand in Johannesburg investigated the application of various statistical methods to the GPS locations obtained for sable antelope, buffalo and zebra in the Kruger National Park.


Working Experience


Victoria Goodall began her working career with Volkswagen South Africa in Uitenhage as a Customer Relationship Management Data Analyst. This position involved managing the Volkswagen and Audi customer database, starting and managing a Dealership Data Quality Incentive program, and various events and involvement with brand campaigns.


Her second job was as a statistician for Synovate (now Ipsos). She was involved in the development of the Brand Value Creator, Market Barriers and Connections, the brand equity and communications testing measures that were developed by Synovate Brand and Communications. She worked on both client projects and research and development work, with a key focus on statistical analyses for research and development projects.


Her working career then moved to Kirstenbosch in Cape Town, working as a Data Scientist for the South African Environmental Observation Network (SAEON) Fynbos Node. She was responsible for the data management of the Fynbos node within SAEON, which is mandated with the preservation of long-term environmental data. She worked closely with the scientists on a number of research projects and managed the development of an Observations Database for SAEON as well as the upgrade of the Metacat data repository.


She then moved into the academic field, working as Senior Lecturer at Nelson Mandela University. She taught undergraduate courses in the statistics department and an Honours level course for the Zoology department. She supervised four Honours students and one Masters student to completion and is currently supervising one PhD and one Honours student. She is currently a Research Associate affiliated with the Nelson Mandela University Department of Statistics and she is a member of the Centre for African Conservation Ecology and Institute for Coastal and Marine Research Centre at Nelson Mandela University.

On the sporting front, she has been a player and captain of the South African Seniors tennis team competing in the World Team Championships in Umag, Croatia (2016), Cape Town, South Africa (2017) and Miami, USA (2018).

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